Marketing news, filtered every morning. Pick India under Filters for the stories that affect Indian brands.
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The digital landscape is evolving fast. Why a structured digital marketing strategy is no longer optional, and how a business of any size can build one that compounds.
Brave sells its search index to Cohere, Mistral, and Perplexity. A 30-second site: search shows whether your pages are part of it. The post Brave Sells Its Search Index To AI, And Your Website Is Probably In It appeared first on Search Engine Journal .
Google says Gemini's Business Profile tools are coming to Workspace accounts and moves the Maps Message button. Its help page no longer lists region limits. The post Google Gemini Business Profile Tools Are Coming To Workspace appeared first on Search Engine Journal .
Most obstacles in marketing automation aren’t actually automation problems. 86.4% of marketing teams now use AI somewhere in their workflows. Yet, measuring ROI still tops the challenge list at 33%, according to HubSpot’s 2026 State of Marketing Report .
TikTok's search ads carry match types, negatives, keyword bids, and impression share. Here's what carries over for a paid search team, and what doesn't. The post TikTok Search Ads Are Becoming Real Search Advertising appeared first on Search Engine Journal .
If you’re weighing Scrunch vs Ahrefs, you’re probably asking a bigger question underneath it: do I buy a specialist tool for AI search, or let the SEO platform I already use handle it?
Make AI visibility budgets defensible by testing dashboard scores against customer behavior and measuring exposure, recall, and consideration. The post AI Visibility Isn’t A Sham – Most Ways Of Measuring It Are appeared first on Search Engine Journal .
Sarah Sylvester, who joined the retailer as CMO in March, digs into how a Holiday Tree Farm experience helps meet other imperatives.
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Dhanteras marks the beginning of Diwali festivities. This year, the festival fell on November 6. Celebrated on the thirteenth day of the Hindu lunar calendar’s Krishna Paksha, the festival is traditionally associated with wealth, prosperity and good fortune. It is considered an auspicious occasion to buy gold, silver,…
The Edgewell brand worked with BBH USA on an out-of-home campaign it hoped would cause some consumers to do a double take.
Diwali is a time of celebration, togetherness and traditions, offering an opportunity to reflect on the emotions and experiences that make the festival special. This year, festive campaigns are exploring themes of family bonds, meaningful gifting, cherished memories, festive preparations, food, fashion and the joy of…
Mumbai: Global MarTech company Whisper World and Palo Alto, California-based Rembrand have merged to form WRLabs, an AI-powered video augmentation platform that aims to bring broadcast-grade brand integration to studios and broadcasters worldwide. The combined entity works with approximately 3,000 advertisers and…
Bengaluru: Amazon Ads has hosted its inaugural Amazon Ads Partner Awards in India in Mumbai, recognising agencies and technology partners for their contributions to advertising innovation and business growth. The awards celebrate partners helping brands leverage Amazon Ads to connect with customers and drive…
Mumbai: Sony LIV has secured partnerships with over 50 advertisers for the ongoing India Tour of New Zealand 2026, reflecting strong brand interest in the all-format cricket series. Following the response to the T20I leg, the platform continues to witness advertiser demand ahead of the ODI series, which coincides with…
MakeMyTrip has acquired the Quick Ride brand and its ride pooling business with a majority stake in this entity.
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Sony LIV has attracted over 50 advertisers for the ongoing India Tour of New Zealand 2026, with brand interest continuing into the ODI leg following the response to the T20I series. The ODI matches, which began on November 4 and coincide with the festive season, are expected to bring additional advertiser partnerships…
Entries are now open for the 2027 ADWEEK Marketing Vanguard Awards, presented by Brand Finance. The best CMOs exceed not only their board’s expectations, but their customers’. Weaving brand building […]
A roundup of this week's biggest marketing leadership moves
Nikesh Arora, Chairman and CEO of Palo Alto Networks, has called for faster and more collaborative approaches to vulnerability management.
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India's food safety regulator, the Food Safety and Standards Authority of India (FSSAI), has accused PepsiCo and Monster Beverage of misleading consumers by marketing their high-caffeine beverages as energy drinks. The allegations are part of an ongoing legal dispute over the regulator's June decision to prohibit…
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India’s e-commerce market recorded 21% year-on-year (YoY) growth in order volumes during the 2026 festive shopping season, with quick commerce and direct-to-consumer (D2C) platforms emerging as key growth drivers, according to an analysis by Unicommerce. The study analysed over 138 million order items processed…
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Growing up, the Ramayana rarely existed in just one format. For some, it was the Sunday morning ritual of watching Ramanand Sagar's television adaptation. For others, it was the animated films, Amar Chitra Katha comics, stories narrated by grandparents or the many regional retellings that brought Rama, Sita, Lakshmana…
At TechSparks 2026, VeloDB’s Regional Director for APAC explained why AI agents that work in pilots struggle in production, and why the fix often lies in the database underneath them.
In March this year, on the sidelines of Razorpay’s annual flagship event FTX, CEO Harshil Mathur told Inc42 that what…
Social media platform X has told the Delhi High Court that takedown notices purportedly issued by the Delhi Police against…
